Privacy Policy
Last updated: 15 June 2026
Who we are
Roost is a London rental property alert service. We aggregate listings from publicly available estate agent websites, score them using AI against your personal preferences, and deliver a curated feed via our iOS app.
What we collect
- Account information— your name and email address, provided via Sign in with Apple or Google. If you use Apple's private relay, we receive only your relay email address.
- Search preferences— the London areas, bedroom count, price range, and feature preferences you set during onboarding.
- Property interactions— which listings you save, skip, or mark as viewing. This helps us understand what you're looking for.
- Device tokens— your Apple Push Notification token, used solely to send you property alerts.
- Subscription information— your Apple In-App Purchase transaction identifiers and subscription status. We do not store payment card details.
- Usage and diagnostic data— how you use the app (such as screens viewed and actions like saving or skipping a listing), your device model, operating system, and app version, plus crash reports, technical logs (the method, path, and status of API requests), and masked session recordings. Session recordings have all text and inputs hidden, so they do not capture anything you type. This data is linked only to a pseudonymous identifier — not to your name or email — and never includes your IP address or location.
How we use your data
- Personalised scoring— your preferences are used to score properties on a 1–10 scale so you see the most relevant listings first.
- Push notifications— we send alerts when new high-scoring properties match your criteria.
- Service improvement— we analyse usage patterns, performance, and crashes to improve scoring accuracy and product features. This analytics data is pseudonymous (linked to an internal user identifier that we can re-link to your account, but containing no direct identifiers such as your name or email) and is never used for advertising or cross-app tracking.
Third parties
We share data with the following third-party services, only as necessary to provide the Roost service:
- Apple— authentication (Sign in with Apple) and payment processing (In-App Purchase).
- Google Cloud Platform— hosting, database storage, and image analysis of property photos.
- OpenAI— text analysis of property listing descriptions to extract features, transport links, and condition assessments.
- PostHog— product analytics, crash and performance diagnostics, technical logs, and masked session recordings, used solely to improve the app. PostHog processes this data on our behalf on servers located in the European Union. We send only a pseudonymous user identifier (which we can re-link to your account, but which contains no direct identifiers) together with non-identifying usage and device data. We do not send your IP address, location, name, or email, and this data is not used for advertising or cross-app tracking.
We do not sell your personal data to anyone. We do not use your data for advertising.
Where data comes from
Property listings are aggregated from publicly accessible estate agent websites. We do not access any private or restricted data sources. The information displayed in the app is derived from content that is freely available on the open web.
Data storage and security
Your data is stored on Google Cloud Platform servers in London (europe-west2). Database backups are encrypted and retained with point-in-time recovery enabled. All data in transit is encrypted via TLS. Authentication tokens are stored in your device's secure Keychain.
Your rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Accessyour personal data — the app displays your preferences and saved listings directly.
- Deleteyour account and all associated data — available in the app under Settings > Delete Account. This is immediate and irreversible.
- Rectifyinaccurate data — you can update your preferences at any time in the app.
- Objectto processing or request restriction — contact us at the email below.
Data retention
Your account data is retained for as long as your account is active. When you delete your account, all personal data (profile, preferences, saved listings, device tokens) is permanently deleted. Pseudonymous analytics and diagnostic data held by PostHog is retained for a limited period for service improvement; because it is keyed to an internal identifier, you can ask us to delete it (see Your rights).
Children
Roost is not intended for use by anyone under the age of 17. We do not knowingly collect data from children.
Changes to this policy
We may update this policy from time to time. Material changes will be communicated via the app or email. Continued use of Roost after changes constitutes acceptance of the updated policy.
Contact
For privacy-related enquiries, contact us at contact@roost.rentals.